Dell

- $50 bil a year sales.
- by creating a precision direct-sales structure, with each PC assembled specifically for each customer --> eliminated need for inventory / middlemen --> gave itself a built-in price advantage, which is in part keeps as profit and in part passes on to customers.

Yet today, that alone does not seem enough to fuel ever-rising growth. Every company needs to challenge and reinvent itself. How?

Dell predicted in 2004 that it would hit $80 bil in sales in 3/4 years --> long shot --> should grow 13% this year and maintain this rate to hit hit $80 bil in 4 years.