No Spam Please!
I came across this and it resonates deeply.
Deliver something of value to your customers –- don’t spam them with unwanted e-mails, but offer compelling, targeted offers that nurture an ongoing relationship.
The DNC (Do-Not-Call) seems to help to some effect, but in today's connected world and every marketer wants to "engage" or "connect" with their "potential client", receiving an unsolicited email or spam mail may just have the opposite effect. So marketers beware!
This paragraph says it all:
"We live in a distracted and competitive world. In this world, you are either adding value or taking up space. When you share something, make sure you’re adding value.
Remember, if no one gets value out of your communication, it’s spam."
Deliver something of value to your customers –- don’t spam them with unwanted e-mails, but offer compelling, targeted offers that nurture an ongoing relationship.
The DNC (Do-Not-Call) seems to help to some effect, but in today's connected world and every marketer wants to "engage" or "connect" with their "potential client", receiving an unsolicited email or spam mail may just have the opposite effect. So marketers beware!
This paragraph says it all:
"We live in a distracted and competitive world. In this world, you are either adding value or taking up space. When you share something, make sure you’re adding value.
Remember, if no one gets value out of your communication, it’s spam."